Saheli Competes for $100,000 Grand Prize in Allstate Foundation Purple Purse Challenge

saheli-purple-purse-challenge-get-readyHelp Burlington-based nonprofit Saheli provide vital services to survivors of domestic abuse by donating on CrowdRise through Oct. 25th:


Saheli, Support and Friendship for South Asian Women and Families is one of several non-profit domestic violence organizations across the country competing for $650,000 in grant money as a part of The Allstate Foundation’s Purple Purse Challenge, which kicked off on September 28th, 2016. The Challenge, an annual competition hosted on CrowdRise, is a public fundraising and awareness campaign that coincides with October’s Domestic Violence Awareness Month.

This is the third time Saheli has competed in the Challenge, which last year raised nearly $3.1 million for 161 domestic violence organizations throughout the United States.

“Do not forget the women and children who are alone, abandoned, have no financial security, and have lost their dreams and hopes,” said Dr. Gouri Banerjee, Saheli’s Executive Director. “Help Saheli help them with your generous donation to the Purple Purse Challenge today.”

Over the past 20 years, Saheli has assisted more than 4,000 South Asian women and families seeking safety and financial security. The organization expects to serve more than 200 women by the end of this year.

In its sixth year, the Purple Purse Challenge provides an opportunity for organizations that support domestic violence survivors to increase their donor base and push for vital funds. One-hundred percent of proceeds go toward nonprofits that provide life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families.

In order to count toward an organization’s total, donations must be received by Oct. 25 at 2 p.m. ET. Along with $115,000 in weekly bonus challenges, the organization in each division that raises the most money will receive a $100,000 grant; second place will receive $50,000; third place will win $25,000; fourth place earns $20,000; and fifth place will get $15,000.

The Purple Purse Challenge is part of The Allstate Foundation’s Purple Purse program, which aims to help end domestic violence and financial abuse through financial empowerment. In its 12th year, Allstate Foundation Purple Purse has propelled more than 800,000 victims on the path to safety and security, and has invested more than $50 million to empower women to break free from abuse through life-changing financial education, job training and readiness and small business programs for survivors.

CrowdRise Challenges are innovative fundraising competitions for charitable organizations designed to build capacity, create easy engagement and leverage the power of the crowd to provide new, meaningful funding streams for organizations in every sector.

To help Saheli win The Allstate Foundation Purple Purse Challenge, head to

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